ERNO MARIUS Obogeanu-Hempel helps companies with his interdisciplinary knowledge of business, product and technology – in the areas of digital strategy, transformation, innovation, agile team organization and leadership.


Identifying opportunities and implementing innovations successfully

We recognize trends at an early stage and we find innovations that meet the real needs of our customers. We can evaluate products and services well and recognize the opportunities and risks of an idea. We can help you transform ideas into real products and services or make existing ones better. We accompany your request from the beginning all the way through to hit its market success.


More customers with higher satisfaction, a strong innovative focus and a sustainable future are the results of our work.

ERNO MARIUS is a proven expert in digital innovation – he teaches the course “Digital Innovations” in the master’s program Digital Management at the Fresenius University in Munich. Together with his co-founder and managing director colleague, Stefan F. Dieffenbacher, he also wrote a book on ” How to Create Innovation”.


Building successful and motivated employees

Rigid departmental silos and hierarchically organized companies have been outdated since the digital age. Organizations today must be structured as a team community that works in self-organized, cross-departmental teams.


Only in this way can new ideas be created and new features, products or services be implemented quickly and agilely. Because it’s not necessarily the largest, but the most adaptable companies that will survive in the future.


We support you in transforming your teams into communities, introducing digital mindsets and culture and introducing agile methods and innovation processes.

ERNO MARIUS has carried out team transformations at ProSiebenSat.1 (Maxdome) as Chief Technology Officer and at Red Bull Media House as Consultant. In addition, he wrote the book “Excellent Heroes – Heldenstrategien für Ihren Erfolg” together with other authors including bestselling author Christoph Keese and entrepreneur Florian Langenscheidt.


Creating sustainable growth

Higher revenues and margins, higher customer satisfaction, a competitive advantage,And effective, efficient and flexible internal processes are the results you can achieve with a digital strategy.


Our analysis and assessment will help you make the right decisions for your business. We accompany you from the validation of your current level of digitalization through the definition of your focus and business model to the development of a digital vision and strategy and concrete implementation plan.

Your Partner for Strategy, Innovation and Implementation

ERNO MARIUS is co-founder and managing director of THIS IS AWESOME

a consultancy and recruitment company based in Munich.


  • Consulting
  • Workshops
  • Trainings
  • Complete Digital Projects
  • Complete Transformation Projects


  • Digital Transformation
  • Agile Team Transformation
  • Development of new or existing products and services
  • Business model analysis and evaluation
  • New online portal or new app


  • Design Thinking
  • Jobs to be done
  • Business Model Generation
  • Lean Startup, Lean Marketing, Lean Analytics
  • Customer Development
  • Agile, Scrum, Kanban …

“ERNO MARIUS is a true product expert. He is a pioneer in applying a true customer-focused approach to develop innovative products!”

Peter Frans Pauwels, Co-Founder of TomTom

Are you looking for professional advice

on innovation, teams or digital strategy?